What websites, web apps and automation cost, what they change, and when they are worth it. No jargon, and nothing to sign up for.
Making the call
The term turns up in a quote and rarely gets explained. The question underneath it is not technical: it is how much work you will do a second time in three years.
4 min read
Read the postGuide
The hard part is not moving the data across. It is deciding which system is allowed to be right when two of them disagree about the same customer.
6 min read
Read the postDecision guide
Most businesses asking for a mobile app are describing something a link could already do, and the question that separates the two is how often one person will come back.
6 min read
Read the postChecklist
The projects that stall halfway do not usually stall on the engineering. They stall on questions the business had never answered about itself.
5 min read
Read the postGuide
Not every task should be automated, and the most expensive projects are the ones where nobody did the sums first. A sober look at what actually works.
2 min read
Read the postGuide
The question is rarely standard against custom. It is whether the twenty per cent that does not fit is worth working around by hand every day.
2 min read
Read the postFundamentals
Lost enquiries never announce themselves, so the question is not whether you are visible today, but how you would notice if you stopped being.
4 min read
Read the postDecision guide
Instagram and a website do two different jobs, and the difference usually only shows up in an enquiry that never arrived and that nobody ever heard about.
2 min read
Read the postDecision guide
Most businesses asking for an app need a website with one app-shaped piece in it, and working out which piece that is settles the whole question.
6 min read
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Georitham